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From 16-22 June 2025, we mark World Incontinence Week. A time to raise awareness, share resources and most importantly, break the silence around a health issue that affects millions. This year, we’re shining a light on something that needs changing: the stigma surrounding incontinence.
Why the Silence?
Incontinence is incredibly common. It’s estimated that over 1 in 4 Australians will experience some form of incontinence in their lifetime. It can affect people of all ages and backgrounds, including young children, new mums, elite athletes, people with disabilities and older adults alike.
Yet despite how common it is, many people still feel embarrassed to talk about it. That silence can lead to isolation, shame and a delay in getting support. At Conni, we believe it's time to rewrite the narrative.
What Does Stigma Look Like?
Stigma can show up in subtle ways:
- Feeling embarrassed to ask for help
- Avoiding social outings in case of leaks
- Hesitating to use the word “incontinence” at all
- Using makeshift solutions like towels or toilet paper instead of incontinence products, out of fear of judgment or shame
The truth is, managing incontinence shouldn’t be a source of shame. It's a health issue, just like wearing glasses, using a walking stick, or managing allergies.
Let’s Normalise the Conversation
Breaking the stigma doesn’t mean you have to tell the world your personal story (unless you want to!). It means recognising that incontinence is nothing to be ashamed of, and giving others the same grace and understanding.
Here’s how we can all help:
- Use accurate and respectful language. Say “incontinence” or “voids”.
- Share stories. If you're comfortable, share your journey - it might help someone else feel less alone.
- Talk to your GP or continence nurse. Early intervention can make a huge difference.
- Support others without judgment. A kind word or a practical suggestion can go a long way.
How Conni Helps
At Conni, we’re proud to support people through every stage of their continence journey with reusable, reliable and comfortable solutions designed not just to manage leaks, but to help restore confidence.
Our range includes:
- Reusable Underwear for men, women and kids offering everyday protection with a discreet and comfortable fit.
- Waterproof and Absorbent Reusable Bed Pads, available with or without tuck-ins, that can be changed quickly without stripping the entire bed.
- Premium Waterproof Mattress and Pillow Protectors that provide full coverage and help extend the life of your bedding.
- Anti-Slip Absorbent Floor Mats to reduce slips and falls in wet areas like bathrooms and kitchens.
- Containment Swim Shorts that look like regular swimmers while offering discreet bowel leak protection for kids and adults.
- Reusable Pet Pads Because our four-legged family members can face continence challenges too.
Every product in the Conni range is made with comfort, performance and dignity in mind. Whether you’re managing light leaks, full voids or caring for a loved one, we’re here to make life a little easier, without compromising on quality or confidence.
We want people to have more confidence and feel good in our products.
2 Packs 85CM x 95CM
3 Packs
FAQ
Is incontinence just a normal part of ageing?
Not exactly. While ageing can increase the likelihood, incontinence is not inevitable and can affect people of any age. Many types of incontinence are treatable with the right support.
Is it okay to talk to my doctor about incontinence?
Yes! Healthcare professionals are trained to help. Start the conversation. It’s the first step toward feeling more in control.
Where can I go for extra help?
You can visit Continence Health Australia for resources and support, or speak to a qualified continence nurse.
This World Incontinence Week, let’s keep the conversation going.
It’s time we normalise what so many people experience every day. Incontinence is nothing to be ashamed of and managing it should never mean feeling alone, judged or limited in your lifestyle.
At Conni, we’re not just here to provide products. We’re here to offer reassurance, understanding and practical solutions that make a genuine difference. Whether you're navigating leaks yourself, supporting a loved one or working in care, we want you to feel empowered to speak openly and confidently.
Let’s lift the silence. Let’s support one another. Let’s take the stigma out of incontinence together.
If you'd like to learn more about any of the products in the Conni range, please don't hesitate to contact us. You can chat with one of our friendly customer service representatives via phone at 1300 721 710, email us via the Contact Us page, or use our live chat service.
2 Packs 85CM x 95CM
3 Packs
